CASE STUDY:

LAKESIDE CAPITAL MANAGEMENT

This young capital management firm needed a brand identity that reflected the conservative management philosophy of the principals. Since their offices were situated on Lake Washington, a placid water scene seemed a perfect metaphor. Along with the mark, branding included stationery, a custom presentation folder for client documents and a print ad campaign that emphasized the firm's unique investment philosophy.

capital management firm logo branding
Logo and business card
capital management firm folder
Presentation folder
capital management firm ads
capital management firm ads
capital management firm ads

Print ad campaign (Click each ad to enlarge)