{"id":507,"date":"2014-09-26T00:40:16","date_gmt":"2014-09-26T00:40:16","guid":{"rendered":"http:\/\/gwd.com\/blog\/?p=507"},"modified":"2019-05-14T17:25:57","modified_gmt":"2019-05-14T17:25:57","slug":"new-work-branding-and-collateral-design-for-web-app","status":"publish","type":"post","link":"https:\/\/welshand.co\/blog\/2014\/09\/26\/new-work-branding-and-collateral-design-for-web-app\/","title":{"rendered":"NEW WORK: Branding and Collateral Design for Web Application"},"content":{"rendered":"<p><a href=\"http:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/EDC-cover-ALT.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-952\" src=\"http:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/EDC-cover-ALT.jpg\" alt=\"\" width=\"900\" height=\"1084\" srcset=\"https:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/EDC-cover-ALT.jpg 900w, https:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/EDC-cover-ALT-249x300.jpg 249w, https:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/EDC-cover-ALT-768x925.jpg 768w, https:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/EDC-cover-ALT-850x1024.jpg 850w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Cascadia Consulting asked Welsh&amp;Co. to design a brand identity and brochure for their ECO Diversion Calculator, an online application that helps municipalities increase diversion and maximize the efficiency of their waste collection. The logo illustrates the idea with\u00a0three\u00a0diverging arrows, representing the waste stream being divided into its component parts: garbage, compostables and recycling. The brochure extolled the product&#8217;s benefits with icons and a minimum of copy.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/edc-spread.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-851\" src=\"http:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/edc-spread.jpg\" alt=\"\" width=\"2656\" height=\"1084\" srcset=\"https:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/edc-spread.jpg 2656w, https:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/edc-spread-300x122.jpg 300w, https:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/edc-spread-768x313.jpg 768w, https:\/\/welshand.co\/blog\/wp-content\/uploads\/2014\/09\/edc-spread-1024x418.jpg 1024w\" sizes=\"auto, (max-width: 2656px) 100vw, 2656px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cascadia Consulting asked Welsh&amp;Co. to design a brand identity and brochure for their ECO Diversion Calculator, an online application that helps municipalities increase diversion and maximize the efficiency of their waste collection. The logo illustrates the idea with\u00a0three\u00a0diverging arrows, representing the waste stream being divided into its component parts: garbage, compostables and recycling. The brochure<a class=\"read-more\" href=\"https:\/\/welshand.co\/blog\/2014\/09\/26\/new-work-branding-and-collateral-design-for-web-app\/\"> Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/posts\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":18,"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/posts\/507\/revisions"}],"predecessor-version":[{"id":953,"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/posts\/507\/revisions\/953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/media\/578"}],"wp:attachment":[{"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/categories?post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/welshand.co\/blog\/wp-json\/wp\/v2\/tags?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}