OUR WORK
ROWLEY PROPERTIES

This Issaquah-focused, family-run property development and management company needed a refresh of their websites and identity. Rather than focusing entirely on the firm itself, we developed a strategy of selling Issaquah as a premium work/life destination, with Rowley as the host.

Since the company has had a long and successful history, as has their logo, we wanted to avoid creating a completely new statement with the identity and instead retained, but simplified and modernized, the mountains, a view synonymous with Issaquah and Rowley. Reducing the emphasis on the sunset puts more focus on the name itself.
For the website we used a combination of stock and original photography to showcase the proximity to nature and the work/life balance that Issaquah offers.
We redesigned the site for Rowley's apartment community to showcase the natural setting in a more dramatic way.