This group of doctors needed a new name, identity and website that projected confidence to referring dentists and anxious patients alike. (The clinic specializes in root canals.) We chose soothing colors, and eliminated all sharp edges, to create an identity that exudes calm professionalism.
The site is designed with a look more in line with a physician’s practice than a dentist’s and offers welcome pages for both patients and referring doctors. The patients’ page offers calm reassurance while the doctor’s welcome page offers more technical information and provides a place to show off rollover xray images of their root canal work.
See the site here.