The W Blog

NEW WORK: Rebranding and Website Design

We created a new identity for UVillage Endodontics based on a tree that displays its roots (an endodontist does root canals) as a subtle reference to the nearby University Village shopping mall. We’re following that up with a responsive website that positions the practice as professional and caring.

Why The Shape Of A Company’s Logo Matters

target logo

From Fast Company, something to think about if you are considering a new logo: “…whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, new research says that logos are even more important than businesses and consumers realize. A recent study in the Journal of Consumer Research found that even just a basic element of logos—their shape—affects how people perceive a company and its products.”

NEW WORK: Branding and Collateral Design for Web Application

Cascadia Consulting asked Welsh&Co. to design a brand identity and brochure for their ECO Diversion Calculator, an online application that helps municipalities increase diversion and maximize the efficiency of their waste collection. The logo illustrates the idea with three diverging arrows, representing the waste stream being divided into its component parts: garbage, compostables and recycling. The brochure extolled the product’s benefits with icons and a minimum of copy.

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NEW WORK: Joseph Kaftan Mosaics Website


A prolific mosaic artist, Joseph Kaftan needed a site to display his diverse body of work. With so many pieces we decided to break the images into four categories and display them in scrolling galleries with the identity and navigation fixed on the left.

See the site here.

NEW WORK: Landau Associates Holiday Page


Landau Associates Environmental Engineers wanted a holiday page that expressed their good wishes to their clients and partners in a way that related to their work. We designed a page featuring illustrations of the natural resources that we all sometimes take for granted. The page is responsive and adapts to mobile devices.

See the page here.