We created a new identity for UVillage Endodontics based on a tree that displays its roots (an endodontist does root canals) as a subtle reference to the nearby University Village shopping mall. We’re following that up with a responsive website that positions the practice as professional and caring.
From Fast Company, something to think about if you are considering a new logo: “…whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, new research says that logos are even more important than businesses and consumers realize. A recent study in the Journal of Consumer Research found that even just a basic element of logos—their shape—affects how people perceive a company and its products.”
Greg was honored to design the package for a collection of songs by his favorite songwriter, pAt mAcdonald.
Maybe it’s just another day on the calendar but for most of us January 1st represents a ticket to 365 new days of possibility. Continue reading “A Year’s Worth of Inspiration for 2015”
Some good tips from FastCo on designing on a budget. When the Stanford Persuasive Technology Lab asked consumers how they evaluate a website’s credibility, nearly half said design was the number one criteria.
Cascadia Consulting asked Welsh&Co. to design a brand identity and brochure for their ECO Diversion Calculator, an online application that helps municipalities increase diversion and maximize the efficiency of their waste collection. The logo illustrates the idea with three diverging arrows, representing the waste stream being divided into its component parts: garbage, compostables and recycling. The brochure extolled the product’s benefits with icons and a minimum of copy.
A prolific mosaic artist, Joseph Kaftan needed a site to display his diverse body of work. With so many pieces we decided to break the images into four categories and display them in scrolling galleries with the identity and navigation fixed on the left.
See the site here.
Working in partnership with this class action law firm’s public relations agency, we conceived and designed a Google Ad Words banner ad campaign to attract whistleblowers from a number of different industries. The ads were created in a variety of sizes and will appear on various websites in response to specific keyword searches.
When we heard that a group of investors were planning to open Seattle’s first recreational marijuana superstore inside the Experience Music Project (EMP) we were surprised. When they asked us to help with the branding we were totally stoked. Continue reading “NEW WORK: Branding Seattle’s First Marijuana Superstore”
Landau Associates Environmental Engineers wanted a holiday page that expressed their good wishes to their clients and partners in a way that related to their work. We designed a page featuring illustrations of the natural resources that we all sometimes take for granted. The page is responsive and adapts to mobile devices.
See the page here.