The W Blog

Stephen King’s 20 Rules for Writers

Some great tips for anyone who writes: fiction, non-fiction, essays or blog posts. Reprinted from Open Culture. (See the full article here.)

1. First write for yourself, and then worry about the audience. “When you write a story, you’re telling yourself the story. When you rewrite, your main job is taking out all the things that are not the story.”

2. Don’t use passive voice. “Timid writers like passive verbs for the same reason that timid lovers like passive partners. The passive voice is safe.”

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NEW WORK: Website Redesign for Henbart

Henbart, LLC is the real estate development arm of Bartell Drugs. We recently designed this responsive WordPress site for them to better reflect their stature in the Seattle development community. Great client.

What is The Perfect Color Worth?

Good article in the NY Times Magazine about the value of color to brands. And how Pantone has built a brand for themselves that extends far beyond just designers. Read it here.

NEW WORK: Trade Show Banners for Clark Nuber

We recently designed these 32″ x 80″ banners for the accounting firm of Clark Nuber to be used in free-standing banner displays. Great, inexpensive way to increase the impact of your presence at shows.

April Who?

Tomorrow is April Fool’s Day but I’m ready. Like most people I’ve already been tricked more times than I can count. You might consider yourself a good, honest person – trusting, but with a healthy dose of skepticism – and still on any given day you could be fooled by:

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NEW WORK: Gas Works Park Renderings

Welsh&Co. produced these renderings for Seattle Department of Parks and Rec to show their planned renovation of the popular Gas Works Park.

NEW WORK: Law Firm Website Design

This prominent law firm had outgrown their old website and needed a refreshed design that better served mobile users and better represented them as leaders in their field. The design we came up with portrays them as “problem solvers” and partners to their clients.

The Origins of April Fools

It’s said that April Fool’s originated in the 1500s when France switched from the Julian calendar, in which the new year was celebrated on April 1, to the Gregorian calendar, which made January 1 the beginning of the new year. Anybody who continued to celebrate the new year on April 1st was branded an “April Fool”. Except in France they shout, “Poisson d’Avril!” which means, literally, “April Fish!” (“April fish” refers to a young fish, thus one easily caught.) Ok. In Scotland, where April 1 is devoted to spoofs involving the buttocks and who’s citizens are credited with inventing the classic “Kick Me!” sign, they refer to the pranked as an April “gowk”, the Scottish word for cuckoo.

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