Welsh&Co. produced these renderings for Seattle Department of Parks and Rec to show their planned renovation of the popular Gas Works Park.
This prominent law firm had outgrown their old website and needed a refreshed design that better served mobile users and better represented them as leaders in their field. The design we came up with portrays them as “problem solvers” and partners to their clients.
It’s said that April Fool’s originated in the 1500s when France switched from the Julian calendar, in which the new year was celebrated on April 1, to the Gregorian calendar, which made January 1 the beginning of the new year. Anybody who continued to celebrate the new year on April 1st was branded an “April Fool”. Except in France they shout, “Poisson d’Avril!” which means, literally, “April Fish!” (“April fish” refers to a young fish, thus one easily caught.) Ok. In Scotland, where April 1 is devoted to spoofs involving the buttocks and who’s citizens are credited with inventing the classic “Kick Me!” sign, they refer to the pranked as an April “gowk”, the Scottish word for cuckoo.
We created a new identity for UVillage Endodontics based on a tree that displays its roots (an endodontist does root canals) as a subtle reference to the nearby University Village shopping mall. We’re following that up with a responsive website that positions the practice as professional and caring.
From Fast Company, something to think about if you are considering a new logo: “…whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, new research says that logos are even more important than businesses and consumers realize. A recent study in the Journal of Consumer Research found that even just a basic element of logos—their shape—affects how people perceive a company and its products.”
Greg was honored to design the package for a collection of songs by his favorite songwriter, pAt mAcdonald.
Maybe it’s just another day on the calendar but for most of us January 1st represents a ticket to 365 new days of possibility. Continue reading “A Year’s Worth of Inspiration for 2015”
Some good tips from FastCo on designing on a budget. When the Stanford Persuasive Technology Lab asked consumers how they evaluate a website’s credibility, nearly half said design was the number one criteria.
Cascadia Consulting asked Welsh&Co. to design a brand identity and brochure for their ECO Diversion Calculator, an online application that helps municipalities increase diversion and maximize the efficiency of their waste collection. The logo illustrates the idea with three diverging arrows, representing the waste stream being divided into its component parts: garbage, compostables and recycling. The brochure extolled the product’s benefits with icons and a minimum of copy.
A prolific mosaic artist, Joseph Kaftan needed a site to display his diverse body of work. With so many pieces we decided to break the images into four categories and display them in scrolling galleries with the identity and navigation fixed on the left.
See the site here.