What is The Perfect Color Worth?
Posted March 8, 2018Good article in the NY Times Magazine about the value of color to brands. And how Pantone has built a brand for themselves that extends far beyond just designers. Read it here.
Happy Valentine’s Day
Posted February 14, 2018NEW WORK: Trade Show Banners for Clark Nuber
Posted November 26, 2017April Who?
Posted March 31, 2017Tomorrow is April Fool’s Day but I’m ready. Like most people I’ve already been tricked more times than I can count. You might consider yourself a good, honest person – trusting, but with a healthy dose of skepticism – and still on any given day you could be fooled by:
Happy Holidays from Welsh&Co.
Posted December 21, 2016NEW WORK: Gas Works Park Renderings
Posted November 16, 2016NEW WORK: Law Firm Website Design
Posted August 18, 2016This prominent law firm had outgrown their old website and needed a refreshed design that better served mobile users and better represented them as leaders in their field. The design we came up with portrays them as “problem solvers” and partners to their clients.
The Origins of April Fools
Posted April 1, 2016It’s said that April Fool’s originated in the 1500s when France switched from the Julian calendar, in which the new year was celebrated on April 1, to the Gregorian calendar, which made January 1 the beginning of the new year. Anybody who continued to celebrate the new year on April 1st was branded an “April Fool”. Except in France they shout, “Poisson d’Avril!” which means, literally, “April Fish!” (“April fish” refers to a young fish, thus one easily caught.) Ok. In Scotland, where April 1 is devoted to spoofs involving the buttocks and who’s citizens are credited with inventing the classic “Kick Me!” sign, they refer to the pranked as an April “gowk”, the Scottish word for cuckoo.
Chihuahua or Muffin?
Posted March 15, 2016NEW WORK: Rebranding and Website Design
Posted March 14, 2016We created a new identity for UVillage Endodontics based on a tree that displays its roots (an endodontist does root canals) as a subtle reference to the nearby University Village shopping mall. We’re following that up with a responsive website that positions the practice as professional and caring.
Why The Shape Of A Company’s Logo Matters
Posted February 2, 2016From Fast Company, something to think about if you are considering a new logo: “…whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, new research says that logos are even more important than businesses and consumers realize. A recent study in the Journal of Consumer Research found that even just a basic element of logos—their shape—affects how people perceive a company and its products.”